FIVE PHASES OF EVALUATION
1. Supporting collaborative planning
2. Documenting community implementation, action, and change
3. Assessing community adaptation, institutionalization, and capacity
4. Evaluating more distal outcomes
5. Promoting dissemination
TYPES OF STAKEHOLDERS:
1. Community groups
2. Grantmakers and funders
3. University-based researchers
STEPS TO DEVELOPING AN EVALUATION PLAN
1. Clarify program objectives and goals - what are the main things you want to accomplish and how have you set out to accomplish them?
2. Develop evaluation questions -
a. How well was the program/initiative planned out and put into practice?
b. How well has the program/initiative met its stated objectives?
c. How much/what kind of difference has the program/ initiative made for its targets of change?
d. How much/what kind of difference has the program/initiative made on the community as a whole?
3. Develop evaluation methods - various forms
a. Monitoring and feedback systems
b. Member surveys about the initiative
c. Goal attainment report
d. Behavioral surveys
e. Interviews with key participants
f. Community-level indicators of impact
4. Set up a timeline for evaluation activities - create a table listing:
a. Key evaluation questions (four above with specific Qs under each)
b. Type of evaluation measures to be used to answer them
c. Type of data collection
d. Experimental design chosen
PRODUCTS EXPECTED FROM EVALUATION? WHAT IS IT YOU SHOULD BE ABLE TO USE FROM YOUR EVALUATION ?
- Effects expected by shareholders - anticipate what people will want to know so you make sure you find out
- Differences in key behaviors - choose which behaviors of targets and agents of change to measure
- Differences in conditions in the community - public awareness, support, cooperation, initiative