___You understand that social marketing means to use commercial marketing techniques to try to improve social problems. ___You understand that social marketing helps you reach your target audience. ___You understand that it works. You understand when you should run a social marketing campaign: ___When you are trying to change the behavior of a large number of people. ___When you are trying to change behavior over a long period of time. ___When you have the resources necessary to manage a comprehensive effort. You understand how to manage a social marketing campaign: ___You have defined the problem. ___You have defined your goals. ___You have defined your audience. ___You understand your audience. ___You have brainstormed strategies for change. ___You have decided how much time and how many resources you will spend on each of your subgroups. ___You have decided whether to create different strategies for different segments, or just use different messages and mediums. ___You have chosen specific strategies with measurable objectives. ___You have designed messages appropriate to different groups. ___You have selected channels of communication. ___You have pretested your ideas and messages. ___You have established a tracking system. ___You are continuously modifying your work based on results. ___You have celebrated your accomplishments!
