Using symbols: ___You have decided on how you want your message framed ___You have picked appropriate symbols for your message and your opponent's ___The symbol you have chosen is the most positive one available ___The symbol is distinct and is not associated with another product or organization ___The symbol is not ambiguous or confusing ___It will not offend or alienate certain groups ___The symbol is consistent with your message ___The symbol is positively emotionally charged ___You have highlighted the negative aspects of the symbol for your opponent ___You have made a convincing argument for social policy change that backs your symbol Focusing your message on the community at large: ___You have focused on basic themes ___You have stressed the need for community participation ___The focus is on public policy recommendations ___Individual stories have not been used ___You have stated your point of view clearly and concisely ___You are prepared to respond to strong arguments Creative Epidemiology: ___Your goal is to make statistics and numbers more understandable and meaningful ___You have decided which type to use: Localization Relativity Public policy effects Media Bites: ___You have determined if a media bite is appropriate ___The bite is short; 10-15 seconds or less ___It contains important information ___Well known symbols that are not overused ___Evokes strong emotion ___You have constructed several that capture the essence of your message
