Using symbols:
___You have decided on how you want your message framed
___You have picked appropriate symbols for your message and your opponent's
___The symbol you have chosen is the most positive one available
___The symbol is distinct and is not associated with another product or organization
___The symbol is not ambiguous or confusing
___It will not offend or alienate certain groups
___The symbol is consistent with your message
___The symbol is positively emotionally charged
___You have highlighted the negative aspects of the symbol for your opponent
___You have made a convincing argument for social policy change that backs your symbol
Focusing your message on the community at large:
___You have focused on basic themes
___You have stressed the need for community participation
___The focus is on public policy recommendations
___Individual stories have not been used
___You have stated your point of view clearly and concisely
___You are prepared to respond to strong arguments
Creative Epidemiology:
___Your goal is to make statistics and numbers more understandable and meaningful
___You have decided which type to use:
- Localization
- Relativity
- Public policy effects
Media Bites:
___You have determined if a media bite is appropriate
___The bite is short; 10-15 seconds or less
___It contains important information
___Well known symbols that are not overused
___Evokes strong emotion
___You have constructed several that capture the essence of your message