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Understanding what direct mail is and how it works

___You have decided to use direct mail for one or more reasons (selling a product or idea, conducting market research, image building, creating awareness, generating and qualifying leads to build sales or donations, introducing new products or ideas, or presenting special offers or pleas).

Putting together a direct mail package

___You have determined exactly whom you're trying to target.

___You have decided to compile or to buy a list.

___You have questioned list brokers about the quality of their lists.

___You have planned my goals and strategy for the direct mail package.

___You have decided on the format of the package.

___You have determined the budget for the direct mailing.

___You have created and printed the package.

___You have mailed the package to my mailing list.

___You have tested the mailing and tracked the results.