___You know what it means to arrange news and feature stories.
___You understand why you should arrange news and feature stories.
___You know when you should arrange news and feature stories.
___You know how to arrange news and feature stories.
___You know whom you should contact.
___You understand how you can "sell" yourself.
___You are familiar with the art of being interviewed.
___You know what to do after the story runs.
Contributor
Marcelo Vilela