___You know what it means to arrange news and feature stories. ___You understand why you should arrange news and feature stories. ___You know when you should arrange news and feature stories. ___You know how to arrange news and feature stories. ___You know whom you should contact. ___You understand how you can "sell" yourself. ___You are familiar with the art of being interviewed. ___You know what to do after the story runs. Contributor Marcelo Vilela