___You have considered whether PSA's may be a good idea for your group and you meet some or all of the criteria for a group to use PSA's. ___You have decided upon and clarified the purpose of your PSA. ___You have targeted your audience. ___You have surveyed your media outlets to best reach that audience. ___You have prioritized your media outlets. ___You have approached your preferred media outlets. ___You have chosen points to focus on. ___You have brainstormed for ideas for the PSA. ___You have checked your facts. ___You have identified a "hook". ___You have written your PSA, following the basic guidelines for PSA format. ___You have gotten an outside professional or somebody who has radio/television experience to review your work for you and offer suggestions, if possible. ___You have pre-tested your script. ___If you're going to send in a produced PSA, you have decided whether you should produce it yourself or bring in outside help. If you're producing the PSA yourself: ___You have found out if anyone in your group has broadcasting experience. ___You have approached area advertising agencies and production companies to see if any of them would donate personnel, studio time, or equipment for your PSA. ___You have considered tapping into broadcasting students at any area universities. If you're paying a professional production or advertising company to produce your script: ___You have asked about getting a reduced rate for nonprofit agencies. ___You understand the basic tips for radio production. ___You understand the basic tips for television production. ___You understand the overall tips for PSA production. ___You understand how to get your PSA run. ___You have found out the day and time that your PSA will start playing. ___You have listened to or watched the station for the first airing to make sure your PSA is shown (and that it is shown correctly). ___You have followed up by sending a thank you note and, if you can, some small token of your gratitude. ___You understand that the best way to judge effectiveness is to request a specific action, and then to monitor the actions taken ___You have tried to use the PSA to get more extensive media coverage, such as a media story on your work, or being a guest on a panel show, or possibly being able to do a radio editorial or getting editorial reply time. Contributor Chris Hampton
