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I work for a global leadership consulting firm called Droste Group, and our goal for next year is to help college students become better leaders before entering the workforce.

To help college students, we are going to create some sort of online resource.

Do you think it would be better to have an online assessment or just a general guide on how to improve your leadership skills in college?

Let me know what you think!

Thanks and have a great day!


Hi Austin,
I think the correct answer depends upon what you hope to accomplish in the way of a relationship with an inquiring student.  If you merely want to convey information to the student, a general guide can accomplish that.  If you want to engage the student actively, the online assessment seems a better first step.  Ultimately, a combination of the two may work, with assessment first and then relevant information selected and sent to the student based upon the students assessment responses.

Question Date: Wed, 07/26/2017