You know the reasons to get involved in media advocacy: ___To inform ___To pressure decision makers ___To influence ___To gain control ___To involve others You have decided you are ready to focus on the media: ___You have a new project announcement ___Your information can be tied to a news-breaking event ___Good publicity is needed to reach your goals You have set up a media campaign: ___A coordinator and spokesperson has been designated ___You have prepared that person to talk to the media ___Your objectives have been identified ___A target audience has been selected ___The type of media to be used has been decided ___You have decided that it is a good time to start ___You know whom you will contact first ___The issue you will target is clear ___You have determined how you will present the issue ___You are prepared to be flexible ___You’re paying attention to what the public knows and is talking about ___You’ll keep at it indefinitely
