What do we mean by formal public reporting processes? ___It is conducted on a regular basis ___It is based on consistent measures ___It includes suggestions for adjustment and change in order to improve the effort ___It allows for feedback from its audience ___It continues throughout the life of the effort Why create formal public reporting processes? ___To involve the community and garner support ___To bring the issue to the fore and raise the profile of the effort ___To hold the effort accountable ___To keep track of progress ___To collect new ideas for the effort ___To be open and transparent Who should be involved in creating formal public reporting processes? ___Those who are most affected by the issue, and who would therefore stand to benefit from a successful effort ___Local and other relevant officials ___The business community ___Community activists, particularly those who have been involved with the issue at hand ___Those who might see changes in their work if the effort gains momentum ___Those who will actually implement the effort When should you create formal public reporting processes? ___When community support is needed ___When there are questions about the effort ___When the issue that the effort addresses has reached, or threatens to reach, dangerous proportions ___To alert the community to one or more issues that need addressing, and to the fact that something is being done about them How do you create formal public reporting processes? ___Assemble a representative group to plan the reporting process ___Define the aim of the reporting process ___Consult with and collect information from stakeholders and others who would benefit from and/or could contribute to the public reporting process ___Identify and prioritize the various audiences you want to reach, and what types of messages and information each might receive ___Understand the interests and preferred communication methods of those the report is aimed at ___Tailor your reporting to each audience you want to reach ___Plan an ongoing communications campaign that includes annual reports ___Test your communications and public reports with their intended audiences during development ___Assess and address public opinion about the effort ___Educate public officials about the issues and the effort ___Implement the communication and reporting campaign ___Encourage your intended audiences to use the reports to carry the effort further ___Continue the reporting and communications campaign over the life of the effort
