Conduct a brief strategic review
___Be clear about your main goal – what direct action are you trying to prompt?
___Evaluate where your supporters are most likely to be online
___Evaluate the time and resources available to you and your team
___Determine how you will measure success (And check out these monitoring sites, some of which may help you establish metrics: Google analytics, Google Alerts, Technorati, Addictomatic, Twazzup, Social Mention, Workstreamer, HootSuite, Klout, Web2express Monitoring, BoardTracker, and Monitter.)
Sign up for social media accounts
___Create a central platform (most likely a web or blog site or facebook cause page)
___Choose social media tools that will help you communicate with supporters and potential supporters (facebook, twitter, instagram, pinterest, foursquare, online petition sites, etc.)
___Sign up for accounts, enter profile information
Become familiar with the tools
___Listen and monitor activity
___Engage in conversations
___Develop a voice that is authentic, transparent, and contagiously enthusiastic
___Request the action you are seeking in a clear and direct way
___Build in metrics for evaluating progress
Develop systems for managing your digital advocacy efforts
___Develop a single content plan / calendar of topics to post, outlining timing of advocacy requests and desired outcomes
___Integrate and streamline social media efforts, while retaining an authentic presence on each platform
___Integrate online and offline efforts for maximum success
___Use established metrics to evaluate your progress
___Keep listening to your supporters
___Encourage and support the most active participants – they can become evangelists for your cause
___Review other social media tools that support your cause and add them to the mix as needed
___If you stop using a social media tool, take the content down or redirect supporters to an area where there is active engagement
___Evaluate and revise strategies as necessary