Search form

Conduct a brief strategic review

___Be clear about your main goal – what direct action are you trying to prompt?

___Evaluate where your supporters are most likely to be online

___Evaluate the time and resources available to you and your team

___Determine how you will measure success (And check out these monitoring sites, some of which may help you establish metrics: Google analytics, Google Alerts, Technorati, Addictomatic, Twazzup, Social Mention, Workstreamer, HootSuite, Klout, Web2express Monitoring, BoardTracker, and Monitter.)

Sign up for social media accounts

___Create a central platform (most likely a web or blog site or facebook cause page)

___Choose social media tools that will help you communicate with supporters and potential supporters (facebook, twitter, instagram, pinterest, foursquare, online petition sites, etc.)

___Sign up for accounts, enter profile information

Become familiar with the tools

___Listen and monitor activity

___Engage in conversations

___Develop a voice that is authentic, transparent, and contagiously enthusiastic

___Request the action you are seeking in a clear and direct way

___Build in metrics for evaluating progress

Develop systems for managing your digital advocacy efforts

___Develop a single content plan / calendar of topics to post, outlining timing of advocacy requests and desired outcomes

___Integrate and streamline social media efforts, while retaining an authentic presence on each platform

___Integrate online and offline efforts for maximum success

___Use established metrics to evaluate your progress

___Keep listening to your supporters

___Encourage and support the most active participants – they can become evangelists for your cause

___Review other social media tools that support your cause and add them to the mix as needed

___If you stop using a social media tool, take the content down or redirect supporters to an area where there is active engagement

___Evaluate and revise strategies as necessary