Conduct a brief strategic review ___Be clear about your main goal – what direct action are you trying to prompt? ___Evaluate where your supporters are most likely to be online ___Evaluate the time and resources available to you and your team ___Determine how you will measure success (And check out these monitoring sites, some of which may help you establish metrics: Google analytics, Google Alerts, Technorati, Addictomatic, Twazzup, Social Mention, Workstreamer, HootSuite, Klout, Web2express Monitoring, BoardTracker, and Monitter.) Sign up for social media accounts ___Create a central platform (most likely a web or blog site or facebook cause page) ___Choose social media tools that will help you communicate with supporters and potential supporters (facebook, twitter, instagram, pinterest, foursquare, online petition sites, etc.) ___Sign up for accounts, enter profile information Become familiar with the tools ___Listen and monitor activity ___Engage in conversations ___Develop a voice that is authentic, transparent, and contagiously enthusiastic ___Request the action you are seeking in a clear and direct way ___Build in metrics for evaluating progress Develop systems for managing your digital advocacy efforts ___Develop a single content plan / calendar of topics to post, outlining timing of advocacy requests and desired outcomes ___Integrate and streamline social media efforts, while retaining an authentic presence on each platform ___Integrate online and offline efforts for maximum success ___Use established metrics to evaluate your progress ___Keep listening to your supporters ___Encourage and support the most active participants – they can become evangelists for your cause ___Review other social media tools that support your cause and add them to the mix as needed ___If you stop using a social media tool, take the content down or redirect supporters to an area where there is active engagement ___Evaluate and revise strategies as necessary
