Reasons to become friends with the media: ___Increase awareness about group ___Help recruit members ___Raise awareness of issues ___Positive publicity Making friends with the media: ___You are informed ___You are up to date on current events that effect your organization ___You have studied various news sources ___You know who is sympathetic to your field of interest ___You paid attention to advertisers to get an idea of who the audience is ___You have chosen a method to get attention: News media PSA Press release Press conference Paid advertisement ___You have tailored your story to each media outlet you have chosen ___You are comfortable with all forms of media ___You have assembled a press kit that includes background information on your organization ___When appropriate, you have sent out information packets to the media ___You have followed up with a phone call, emphasizing the importance of your issue
