Creating news stories the media wants:
___The audience you want to reach has been chosen
___You have decided what medium would be most effective to use for your story
___Your news story is appropriate in length
___Your story has a fresh and unique spin
___You have decided on a news angle, some possibilities are:
- Anniversary
- Breakthrough
- Celebrity supported
- Controversial
- Injustice
- Ironic
- Local interest
- Milestone
- Human interest
- Seasonal
___Your story is full of facts or human interest, depending on the angle you have chosen
___If possible, you have used a combination of news angles for your story
___Contact reporters with everything they need to write the story
___Target reporters who will be interested in the stories you have to offer
___Remember that reporters are busy and respect their deadlines and their time
___Become a “go-to” organization for the media by gaining their trust
___Work to maintain your relationships and reputation with the media over the long term