What do we mean by community sectors?
___Community sectors are the various groups that people in the larger community might be divided into for reasons of common social, political, economic, cultural, or religious interests
___Membership in sectors often overlaps
___Different communities may contain sectors specific to those types of communities
___Sectors that exist in many or most communities include:
- Health
- Education
- Law enforcement
- Government
- Business
- Youth
- Parents
- The media
- Human services
- Religion
- Service/fraternal organizations
- Community activist and volunteer groups
- Arts and culture
- Housing and development
- Sports and recreation
- The environment
- Agriculture
Who are the targets and agents of change?
___Targets of change are either those whose behavior you want to change or those who stand to benefit from the changes your effort aims to bring about
__ Primary targets of change are those whose behavior you’re trying to change directly
___Secondary targets of change are those who stand to benefit from changes in others’ behavior or in circumstances, rather than from changes in their own behavior
___Agents of change are those – policy makers, for example – who can help to bring change about
___Agents of change are often primary targets of change as well, especially in advocacy efforts
Why use community sectors to reach targets and agents of change?
___To reach hard-to-contact populations
___To ensure representation from all sectors of the community
___To build trust
___To take advantage of the knowledge of people in different sectors
___To bring sectors together
___To raise awareness of the issue throughout the community
___To gain widespread community support
How do you use community sectors to reach targets and agents of change?
___Determine whom you need to reach
___Decide what sectors might be needed to reach the desired group(s)
___Determine who in a given sector is the best contact, and establish that contact
___Clarify what you’re asking for
___Be creative
___Use the media to reach people through the channels they normally pay attention to
___Keep at it