What do we mean by community sectors? ___Community sectors are the various groups that people in the larger community might be divided into for reasons of common social, political, economic, cultural, or religious interests ___Membership in sectors often overlaps ___Different communities may contain sectors specific to those types of communities ___Sectors that exist in many or most communities include: Health Education Law enforcement Government Business Youth Parents The media Human services Religion Service/fraternal organizations Community activist and volunteer groups Arts and culture Housing and development Sports and recreation The environment Agriculture Who are the targets and agents of change? ___Targets of change are either those whose behavior you want to change or those who stand to benefit from the changes your effort aims to bring about __ Primary targets of change are those whose behavior you’re trying to change directly ___Secondary targets of change are those who stand to benefit from changes in others’ behavior or in circumstances, rather than from changes in their own behavior ___Agents of change are those – policy makers, for example – who can help to bring change about ___Agents of change are often primary targets of change as well, especially in advocacy efforts Why use community sectors to reach targets and agents of change? ___To reach hard-to-contact populations ___To ensure representation from all sectors of the community ___To build trust ___To take advantage of the knowledge of people in different sectors ___To bring sectors together ___To raise awareness of the issue throughout the community ___To gain widespread community support How do you use community sectors to reach targets and agents of change? ___Determine whom you need to reach ___Decide what sectors might be needed to reach the desired group(s) ___Determine who in a given sector is the best contact, and establish that contact ___Clarify what you’re asking for ___Be creative ___Use the media to reach people through the channels they normally pay attention to ___Keep at it
