What is effective social marketing communication? ___Your communication is two-way: your audience understands your message as you meant it. ___Your communication is accessible. ___Your communication is noticeable. What are tools for reaching the target audience? ___You carefully choose and mix the channels for your message. ___You carefully consider visual and/or sound elements and the overall design of your message. ___You choose appropriate spokespersons. ___You link your message to themes and values familiar to the target audience. How do you approach common barriers to effective social marketing communication ? ___You recognize and know how to address each of the common barriers to effective social marketing communication: ___Ignorance ___Selective inattention ___Selective inexposure ___Principle How do you develop effective messages? ___You set up outcome-linked, measurable objectives for your communication strategy. ___You develop messages that emerge from the target audience, recognizing message competition. ___You select appropriate channels. ___You develop different communications for different segments. ___You pretest every message. ___You integrate your communications program internally. ___You integrate your communications program with everything else in the marketing mix. ___You evaluate outcomes by your original criteria. ___You repeat the process.
