Chapter 45. | Section 4.

Section 4. Segmenting the Market to Reach the Targeted Population

Example 1: From Stilettoes to Moccasins

This music video was developed to give a voice to Aboriginal women healing from drug abuse, addiction, and problems with the law. Its form and content allow it to specifically reach out to young, Native women.

The video is part of a community-based research project conducted by the University of Saskatchewan (U of S), National Native Addictions Partnership Foundation (NNAPF), and the Canadian Centre on Substance Abuse (CCSA). Please see the project website for more information.