Ask an Advisor Answers

Question: hello, I am a communicastions professional presnetly assigned to Zaria LGA in Kaduna state of Northern Nigeria working on polio immunization prog. My request for advice is on the following: 1.Data shows that non compliance is in terms of anti preaching by religious leaders, 2. lack of motivated vaccinator's team and also hard to reach areas leading to missed children. 3. Lack of awareness among community on why immunization is important. I found that media advocacy had not been explored earlier. I have managed to garner free airtime on TV and radio and would seek your advice on drawing up a detailed media plan for at least 16 weeks. And also an M&E plan. We are in the process of having ashort burst campaign before the upcoming IPD on 21st Nov. 209. The content will be: For Radio: information on importance of immunization, How to identify AFP cases, danger signs of WPV Information on the upcomimg IPD, discussion on last round stats During the IPDs, constant info about the rounds and jingles For TV: Week 1 is the same as for radio Week 2 is discussion with a doctor who is arep of the Emir. week 3- during the IPD we will be doing live coverage of the wards Please advice me as to how to proceed and what else should I look for in this short time. Also advice will be greatly appreciated in terms of drawing up a detailed media plan. Grateful if a speedy response is provided. Thanks and regards Sunetra Ghosh Communications professional
Answer: It seems that the foundation of your question goes to a community social marketing campaign. You have clearly identified areas where you would like to target your message, intervention, and/or marketing efforts. The Community Toolbox would be a great place for you to start. They have a range of resources that would be helpful to you. The link to go directly to those resource is /en/tablecontents/chapter_1045.htm Best of luck.
Question Date: Tue, 11/10/2009