Reasons to become friends with the media:
___Increase awareness about group
___Help recruit members
___Raise awareness of issues
___Positive publicity
Making friends with the media:
___You are informed
___You are up to date on current events that effect your organization
___You have studied various news sources
___You know who is sympathetic to your field of interest
___You paid attention to advertisers to get an idea of who the audience is
___You have chosen a method to get attention:
- News media
- PSA
- Press release
- Press conference
- Paid advertisement
___You have tailored your story to each media outlet you have chosen
___You are comfortable with all forms of media
___You have assembled a press kit that includes background information on your organization
___When appropriate, you have sent out information packets to the media
___You have followed up with a phone call, emphasizing the importance of your issue