• CHAPTER 6.
• • Chapter 1.Our Model for Community Change and Improvement
  • Chapter 2.Other Models for Promoting Community Health and Development
  • Chapter 3.Assessing Community Needs and Resources
  • Chapter 4.Getting Issues on the Public Agenda
  • Chapter 5.Choosing Strategies to Promote Community Health and Development
  • Chapter 6. Communications to Promote Interest
  • Chapter 7.Encouraging Involvement in Community Work
  • Chapter 8.Developing a Strategic Plan
  • Chapter 9.Developing an Organizational Structure for the Initiative
  • Chapter 10.Hiring and Training Key Staff of Community Organizations
  • Chapter 11.Recruiting and Training Volunteers
  • Chapter 12.Providing Training and Technical Assistance
  • Chapter 13.Orienting Ideas in Leadership
  • Chapter 14.Core Functions in Leadership
  • Chapter 15.Becoming an Effective Manager
  • Chapter 16.Group Facilitation and Problem-Solving
  • Chapter 17.Analyzing Community Problems and Solutions
  • Chapter 18.Deciding Where to Start
  • Chapter 19.Choosing and Adapting Community Interventions
  • Chapter 20.Providing Information and Enhancing Skills
  • Chapter 21.Enhancing Support, Incentives, and Resources
  • Chapter 22.Youth Mentoring Programs
  • Chapter 23.Modifying Access, Barriers, and Opportunities
  • Chapter 24.Improving Services
  • Chapter 25.Changing Policies
  • Chapter 26.Changing the Physical and Social Environment
  • Chapter 27.Working Together for Racial Justice and Inclusion
  • Chapter 28.Spirituality and Community Building
  • Chapter 29.The Arts and Community Building
  • Chapter 30.Principles of Advocacy
  • Chapter 31.Conducting Advocacy Research
  • Chapter 32.Providing Encouragement and Education
  • Chapter 33.Conducting a Direct Action Campaign
  • Chapter 34.Media Advocacy
  • Chapter 35.Responding to Counterattacks
  • Chapter 36.Introduction to Evaluation
  • Chapter 37.Operations in Evaluating Community Interventions
  • Chapter 38.Some Methods for Evaluating Comprehensive Community Initiatives
  • Chapter 39.Using Evaluation to Understand and Improve the Initiative
  • Chapter 40.Maintaining Quality Performance
  • Chapter 41.Rewarding Accomplishments
  • Chapter 42.Getting Grants and Financial Resources
  • Chapter 43.Managing Finances
  • Chapter 44.Investing in Community Resources
  • Chapter 45.Social Marketing of Successful Components of the Initiative
  • Chapter 46.Planning for Sustainability

Communications to Promote Interest

Learn how to use persuasion and promotion to promote interest in community issues.

 

• Section 1. Developing a Plan for Communication
• Section 2. Using Principles of Persuasion
• Section 3. Preparing Press Releases
• Section 4. Arranging News and Feature Stories
• Section 6. Preparing Guest Columns and Editorials
• Section 7. Preparing Public Service Announcements
• Section 8. Arranging a Press Conference
• Section 9. Using Paid Advertising
• Section 10. Creating Newsletters
• Section 11. Creating Posters and Flyers
• Section 12. Developing Creative Promotions
• Section 13. Creating Brochures
• Section 15. Creating Fact Sheets on Local Issues
• Section 16. Creating a Website
• Section 17. Using Email Lists
• Section 18. Using Direct Mail
• Section 19. Handling Crises in Communication