Why should you try to let others know about your initiative?
___To let the public to know you exist
___To let the public know some of what you've been doing to help your community
___To stir public interest
___To expose the issue and encourage the public to take action
Why should you inform the public at the local level?
___To help raise awareness about the issue
___To help attract volunteers, funding, and in-kind resources from local concerned citizens and agencies
___To promote awareness of the efforts of volunteers and collaborators
___To help lobby for local ordinances or program changes to address issues of concern
___To provide accountability to the community, trustees, and funders
Why should you inform the public at the state level?
___To create a "name" for your initiative in the state, which makes it more competitive when seeking state resources
___To help establish a statewide network of persons and agencies with similar goals
___To help lobby for legislative changes to address the issues of concern
___To help the initiative garner recognition and resources from the state and region
Why should you inform the public at the national level?
___To create a "name" for the initiative nationwide, which makes you more competitive when seeking resources from the state or federal government or from large private foundations
___To help tap into nationwide networks of persons and agencies with similar goals and wide expertise
___To help the initiative garner recognition and resources from across the country
___To encourage community partnerships to work on the problem or issue
How can you ensure that your findings aren't ignored?
___Give your information to the right people!
___Address issues which those people think are important
___Be sure the information has been presented in time to be useful and in a way that's clearly understood
What are some key audiences for sharing your data?
___Supporters in the community
___Your target population
___The general public
What are some key local audiences for sharing your data?
___The local press
___Elected and appointed local government officials
What are some key state/regional audiences for sharing your data?
___State and regional professional conferences,
___Regional professional training workshops
___Grassroots and advocacy organizations
What are some key national audiences for sharing your data?
___Professional training workshops
___Grassroots and advocacy organizations
How should you deal with difficult audiences?
___Anticipate their questions, concerns, and objections
___If appropriate, have a primary figure in your initiative present the findings
___Have someone else give out the information
___Reinforce the data repeatedly
___Keep your cool
How should you present your evaluation findings to the press?
___Be honest with reporters
___Write your own press releases
___Train your reporters
What should you include in your presentation?
___The issue(s) of concern
___The initiative's goals, strategies, and methods for reaching those goals
___Data on activities (e.g., services provided)
___Data on accomplishments (e.g., community changes)
___Data on outcomes (i.e. behavioral measures and community-level indicators)
___Keep your visuals simple to cut down on problems interpreting data
What are some different avenues of getting the word out about your evaluation results?
___Word of mouth
___Newspapers and newsletters
___Radio - both public service announcements and local news or call-in shows
What are the different formats for presenting your evaluation results?
___Technical professional paper
___News release and/or press conference
What are possible goals of your presentation?
___Money and in-kind resources for your initiative
___Volunteers for project activities
___Influence in changing a program, policy, or practice
___Input on how to make the initiative more responsive
___Overcoming resistance to the initiative
___Ideas on how the initiative can become more effective
What are the steps for developing your presentation?
___Understand your primary users and audiences
___Review the results of your evaluation with program staff before writing up your evaluation report
___Take time to brief any important political figures before releasing your report to the public
___Know that your final report can just be a short document summarizing the evaluation findings with a technical appendix for those who are interested
___If you decide to do an oral presentation, make a small number of charts and tables illustrating the most important findings
___Begin your report with the reasons the evaluation was done, what questions were asked, and why those were the questions chosen
___Explain what your group or coalition wanted to learn from the evaluation and what methods were used to conduct the evaluation
___Explain what sort of implications the results have for your group or initiative