___You understand what a press release is ___You know why you need a press release ___You know what press releases do ___You know when you should prepare a press release ___You know how to prepare a press release ___You know which information to include in a press release ___You understand the format and technical guidelines for a press release ___You know how to get your press release out to the media ___You know which methods to use to get your press release out Contributor Eric Wadud