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Table of Contents
Social Marketing and Sustainability of the Initiative
Chapter 46.
Section 2.
Tools
← Table of Contents
Section 1.
Strategies for the Long-Term Sustainability of an Initiative: An Overview
Section 2.
Strategies for Sustaining the Initiative
Section 3.
Promoting Adoption of the Initiative's Mission and Objectives
Section 4.
Attracting Support for Specific Programs
Section 5.
Marketing the Initiative to Secure Financial Support
Section 6.
Sharing Positions and Other Resources
Section 7.
Becoming a Line Item in an Existing Budget
Section 8.
Incorporating Activities/Services in Organizations with a Similar Mission
Section 9.
Obtaining Corporate Resources
Section 10.
Tapping into Existing Personnel Resources
Section 11.
Soliciting Contributions and In-kind Support
Section 12.
Designing and Implementing a Fundraiser
Section 13.
Pursuing Third Party Funding
Section 14.
Developing a Fee-for-Services Structure
Section 15.
Acquiring Public Funding
Section 16.
Securing Endowments and Planned Giving Arrangements
Section 17.
Establishing and Maintaining a Membership Program
Section 18.
Developing and Marketing Products
Chapter 46. | Section 2.
Section 2. Strategies for Sustaining the Initiative
Main Section
Checklist
Examples
Tools
PowerPoint
Tool: Twelve Tactics for Sustainability
For a downloadable worksheet in Microsoft Word,
click here
.
