What do we mean by making behavior change easier and more rewarding? ___You apply SESDED to your campaign. Why should you address benefits and costs in social marketing? ___You're prepared to gain information through market research. ___You're willing to make changes to control benefits and costs. ___You know that the balance of benefits and costs is crucial to the process of change. When is the best time to address benefits and costs? ___You address benefits and costs when you know people are contemplating change. ___You address benefits in the early stages of contemplation. ___You address costs in the later stages of contemplation. What are some ways to look at the benefits of behavior change? ___You find out what the real benefits are that people are seeking. ___You look at benefits over both the short and the long term. ___You consider both benefits that affect the target population itself, and those that affect others. What are some ways to look at the costs of behavior change? ___You determine what members of the target population consider the real costs of the desired change. ___You look at: Economic costs Physical costs Logistical costs Psychological costs Social costs How do you make behavior change easier and more rewarding? You conduct market research to find out: ___The real reasons people are contemplating change. ___How they would prefer to accomplish that change. ___Whether others' opinions would influence that change, and, if so, whose. ___What benefits or costs could make the difference. ___What kind of support people need to make the change. You develop a strategy by: ___Starting with SESDED ___Thinking about what the target population needs to make the change possible : information, market conditions, and/or skills. ___Maximizing benefits. ___Minimizing costs. ___Addressing the competition. ___Making the change socially desirable. ___Making the change easily done. ___You pretest your strategy before putting it into practice.
