___You have segmented the market for the behavior change you seek, dividing people into groups based on shared criteria. these shared qualities may be or relate to:
___Demographic
___Geographic
___Physical/personal history
___Psychographic
___Bahavior
___Third party influences
___You have decided which segment to focus on, using five criteria:
___Measurability
___Accessibility
___Substantiality
___Actionability
___Position on the change scale
___You have chosen the type of social marketing campaign you will conduct, which is one of these types:
___Undifferentiated marketing
___Differentiated marketing
___Concentrated marketing