Tool #1: Here's a general-purpose outline for communicating with a decision-maker which you can use to think about and shape your own persuasive message: My name is ________________. I represent/(I am a member of) _______________, which is involved in _______________. I'm contacting you because we are concerned about _______________. This matter is contained in Bill # _____, which is also called _______________, and which is now located in _______________. We hope that you will [recommended action]. Because [give your reasons]. And also because [state the benefits]. We appreciate your attention to this matter, and look forward to _______________. Thank you for your consideration. Guides like this can be helpful. But of course you want to do more than fill in the blanks. It's best to avoid formula. Decision-makers are human beings, and they respond well to human touches, within the suggestions given above.
