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Section 14. MAP-IT: A Model for Implementing Healthy People 2020

What is MAP-IT?

___MAP-IT is a framework that can be used to plan and evaluate public health interventions in a community.

___MAP-IT has five steps:

  • Mobilize individuals and organizations that care about the health of your community into a coalition.
  • Assess the areas of greatest need in your community, as well as the resources and other strengths that you can tap into to address those areas.
  • Plan your approach: start with a vision of where you want to be as a community; then add strategies and action steps to help you achieve that vision.
  • Implement your plan using concrete action steps that can be monitored and will make a difference.
  • Track your progress over time.

Why use MAP-IT?

___It involves all stakeholders, making for a widely-supported and community-owned effort.

___It assesses assets as well as needs, and looks for ways to use them.

___Assessment means that the effort will start from the reality of the community, rather than from some preconceived idea of what’s necessary or what resources are available.

___It produces a comprehensive and specific plan, with reasonable timelines, assigned responsibility, clear objectives, and well-defined action steps related to an overall strategy.

___It incorporates evaluation from the beginning, allowing adjustment when necessary.

How do you use MAP-IT?


___Consider what you want coalition partners to do and how the coalition might be organized.

___Brainstorm potential partners.

___Recruit coalition members.

___Create a vision for the coalition.


___Collect locally available data about resources and needs.

___Collect information from public and archival sources.

___Determine what issues are most important to community residents and key stakeholders.

___Identify community assets, including people, skills, capacity and capacity building, space, organizations and institutions, knowledge, funds, etc.

___Based on  data and community priorities, prioritize needs by consensus.

___Establish baseline data


___Choose the issue(s) the initiative will work on.

___Set clear objectives.

___For each objective, develop an action plan that includes:

  • A strategy and tactics
  • A timeline with reasonable time targets for each phase of the strategy
  • The responsible parties and their roles and tasks
  • Indicators and/or other measures of progress


___Identify an individual or organization to serve as the coordinating point for the implementation of the initiative.

___Make sure that everyone involved knows what’s going on and what everyone else is doing.

___Use the media and other channels to inform the community about the work of the initiative.


___Start your evaluation and monitoring at the very beginning of your initiative, if possible.

___Set up a system for gathering data.


  • Data Quality
  • Limitations of self-reported data
  • Data validity and reliability
  • Data availability

___Organize and analyze data on a regular basis, so that you can make appropriate adjustments in your work as time goes on.

___Share progress and successes with the community.