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___You understand that communication is the transmission of ideas and information

___You know that developing a plan for communication:

  • Makes it possible to target your communication accurately
  • Helps you map out how to raise your profile and refine your image in the community
  • Makes your communication efforts more efficient, effective, and lasting
  • Makes everything easier by providing a plan for exactly what you should be doing at any point in the process

___You know that successful communication is an ongoing process that should begin as soon as your organization begins planning its objectives and activities and continue throughout the existence of your organization

___You know that there are eight steps to creating an effective communication plan:

  • Identify the purpose of your communication
  • Identify your audience
  • Plan and design your message
  • Consider your resources
  • Plan for obstacles and emergencies
  • Strategize how you'll connect with the media and others who can help you spread your message
  • Create an action plan
  • Decide how you'll evaluate your plan and adjust it, based on the results of carrying it out