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Caja de Herramientas Comunitarias TOC
Overview
An overview of the Community Tool Box and frameworks for guiding, supporting and evaluating the work of community and system change.
Chapters
Chapter 1.
Our Model for Community Change and Improvement
Learn about different approaches for supporting and evaluating community improvement efforts.
Section 1.
A Community Tool Box Overview and Gateway to the Tools
Section 3.
Our Model of Practice: Building Capacity for Community and System Change
Section 5.
Our Evaluation Model: Evaluating Comprehensive Community Initiatives
Section 6.
Some Core Principles, Assumptions, and Values to Guide the Work
Section 7.
Working Together for Healthier Communities: A Framework for Collaboration Among Community Partnerships, Support Organizations, and Funders
Section 8.
Some Lessons Learned on Community Organization and Change
Section 9.
Community Action Guide: Framework for Addressing Community Goals and Problems
Section 10.
Using Internet-Based Tools to Promote Community Health and Development
Section 11.
Participatory Evaluation
Chapter 2.
Other Models for Promoting Community Health and Development
Learn how to implement different models for promoting community health and development.
Section 1.
Developing a Logic Model or Theory of Change
Section 2.
PRECEDE/PROCEED
Section 3.
Healthy Cities/Healthy Communities
Section 4.
Asset Development
Section 5.
Collective Impact
Section 6.
The Institute of Medicine's Community Health Improvement Process (CHIP)
Section 7.
Ten Essential Public Health Services
Section 8.
Communities That Care
Section 9.
Community Readiness
Section 10.
The Strategic Prevention Framework
Section 11.
Health Impact Assessment
Section 12.
Documenting Health Promotion Initiatives Using the PAHO Guide
Section 13.
MAPP: Mobilizing for Action through Planning and Partnerships
Section 14.
MAP-IT: A Model for Implementing Healthy People 2020
Section 15.
The County Health Rankings & Roadmaps Take Action Cycle
Section 16.
Building Compassionate Communities
Section 17.
Addressing Social Determinants of Health in Your Community
Section 18.
PACE EH: Protocol for Assessing Community Excellence in Environmental Health
Related Toolkits
Toolkit 1. Creating and Maintaining Coalitions and Partnerships
Community Assessment
Information about how to assess community needs and resources, get issues on the public agenda, and choose relevant strategies.
Chapters
Chapter 3.
Assessing Community Needs and Resources
Learn how to identify and assess community concerns, needs, and assets.
Section 1.
Developing a Plan for Assessing Local Needs and Resources
Section 2.
Understanding and Describing the Community
Section 3.
Conducting Public Forums and Listening Sessions
Section 4.
Collecting Information About the Problem
Section 5.
Analyzing Community Problems
Section 6.
Conducting Focus Groups
Section 7.
Conducting Needs Assessment Surveys
Section 8.
Identifying Community Assets and Resources
Section 9.
Developing Baseline Measures
Section 10.
Conducting Concerns Surveys
Section 11.
Determining Service Utilization
Section 12.
Conducting Interviews
Section 13.
Conducting Surveys
Section 14.
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats
Section 15.
Qualitative Methods to Assess Community Issues
Section 16.
Geographic Information Systems: Tools for Community Mapping
Section 17.
Leading a Community Dialogue on Building a Healthy Community
Section 18.
Creating and Using Community Report Cards
Section 19.
Using Public Records and Archival Data
Section 20.
Implementing Photovoice in Your Community
Section 21.
Windshield and Walking Surveys
Section 22.
Using Small Area Analysis to Uncover Disparities
Section 23.
Developing and Using Criteria and Processes to Set Priorities
Section 24.
Arranging Assessments That Span Jurisdictions
Chapter 4.
Getting Issues on the Public Agenda
Learn how to promote awareness of issues and to get them on the public agenda.
Section 1.
Developing a Plan for Getting Community Health and Development Issues on the Local Agenda
Section 2.
Communicating Information about Community Health and Development Issues
Section 3.
Gaining Public Support for Addressing Community Health and Development Issues
Section 4.
Talking About Risk and Protective Factors Related to Community Issues
Section 5.
Making Community Presentations
Chapter 5.
Choosing Strategies to Promote Community Health and Development
Learn how to use different strategies and approaches to change and improvement.
Section 1.
Strategies for Community Change and Improvement: An Overview
Section 2.
Community (Locality) Development
Section 3.
Social Planning and Policy Change
Section 4.
Social Action
Section 5.
Coalition Building I: Starting a Coalition
Section 6.
Coalition Building II: Maintaining a Coalition
Related Toolkits
Toolkit 2. Assessing Community Needs and Resources
Communications to Promote Interest and Participation
Communications that promote interest and encourage involvement.
Chapters
Chapter 6.
Communications to Promote Interest
Learn how to use persuasion and promotion to promote interest in community issues.
Section 1.
Developing a Plan for Communication
Section 2.
Using Principles of Persuasion
Section 3.
Preparing Press Releases
Section 4.
Arranging News and Feature Stories
Section 6.
Preparing Guest Columns and Editorials
Section 7.
Preparing Public Service Announcements
Section 8.
Arranging a Press Conference
Section 9.
Using Paid Advertising
Section 10.
Creating Newsletters
Section 11.
Creating Posters and Flyers
Section 12.
Developing Creative Promotions
Section 13.
Creating Brochures
Section 15.
Creating Fact Sheets on Local Issues
Section 16.
Creating a Website
Section 17.
Using Email Lists
Section 18.
Using Direct Mail
Section 19.
Handling Crises in Communication
Chapter 7.
Encouraging Involvement in Community Work
Learn how to promote participation.
Section 1.
Developing a Plan for Increasing Participation in Community Action
Section 2.
Promoting Participation Among Diverse Groups
Section 3.
Methods of Contacting Potential Participants
Section 4.
Writing Letters to Potential Participants
Section 5.
Making Personal Contact with Potential Participants
Section 6.
Involving Key Influentials in the Initiative
Section 7.
Engaging People Most Affected by the Problem
Section 8.
Identifying and Analyzing Stakeholders and Their Interests
Related Toolkits
Toolkit 1. Creating and Maintaining Coalitions and Partnerships
Toolkit 8. Increasing Participation and Membership
Developing a Strategic Plan and Organizational Structure
Information about developing a strategic plan and organizational structure, recruiting and training staff and volunteers, and providing technical assistance.
Chapters
Chapter 8.
Developing a Strategic Plan
Learn how to develop strategic and action plans.
Section 1.
An Overview of Strategic Planning or "VMOSA" (Vision, Mission, Objectives, Strategies, and Action Plans)
Section 2.
Proclaiming Your Dream: Developing Vision and Mission Statements
Section 3.
Creating Objectives
Section 4.
Developing Successful Strategies
Section 5.
Developing an Action Plan
Section 6.
Obtaining Feedback from Constituents: What Changes are Important and Feasible?
Section 7.
Identifying Action Steps in Bringing About Community and System Change
Chapter 9.
Developing an Organizational Structure for the Initiative
Learn how to develop an organizational structure.
Section 1.
Organizational Structure: An Overview
Section 2.
Creating and Gathering a Group to Guide Your Initiative
Section 3.
Developing Multisector Task Forces or Action Committees for the Initiative
Section 4.
Developing an Ongoing Board of Directors
Section 5.
Welcoming and Training New Members to a Board of Directors
Section 6.
Maintaining a Board of Directors
Section 7.
Writing Bylaws
Section 8.
Including Youth on Your Board, Commission, or Committee
Section 9.
Understanding and Writing Contracts and Memoranda of Agreement
Chapter 10.
Hiring and Training Key Staff of Community Organizations
Learn how to plan for hiring and training of staff.
Section 1.
Developing a Plan for Staff Hiring and Training
Section 2.
Preparing Job Descriptions and Selection Criteria
Section 3.
Advertising for Positions
Section 4.
Interviewing for Positions
Section 5.
Developing Personnel Policies
Section 6.
Developing Staff Orientation Programs
Section 7.
Developing Training Programs for Staff
Chapter 11.
Recruiting and Training Volunteers
Learn how to plan for recruiting, training, and involving volunteers.
Section 1.
Developing a Plan for Involving Volunteers
Section 2.
Recruiting Volunteers
Section 3.
Developing Volunteer Orientation Programs
Section 4.
Developing Training Programs for Volunteers
Chapter 12.
Providing Training and Technical Assistance
Learn how to design and deliver training and technical assistance.
Section 2.
Designing a Training Session
Section 3.
Delivering a Training Session
Section 4.
Conducting a Workshop
Section 5.
Organizing a Conference
Section 6.
Organizing a Teleconference
Section 7.
Organizing a Retreat
Section 8.
Choosing a Consultant
Section 9.
Serving as a Consultant
Related Toolkits
Toolkit 5. Developing Strategic and Action Plans
Toolkit 15. Improving Organizational Management and Development
Leadership and Management
Information about the core functions of leadership, management, and group facilitation.
Chapters
Chapter 13.
Orienting Ideas in Leadership
Learn about becoming a leader who aims to serve others and work collaboratively.
Section 1.
Developing a Plan for Building Leadership
Section 2.
Servant Leadership: Accepting and Maintaining the Call of Service
Section 3.
Styles of Leadership
Section 4.
Building Teams: Broadening the Base for Leadership
Section 5.
Developing a Community Leadership Corps: A Model for Service-Learning
Section 6.
Recognizing the Challenges of Leadership
Section 7.
Encouraging Leadership Development Across the Life Span
Section 8.
Ethical Leadership
Section 11.
Collaborative Leadership
Chapter 14.
Core Functions in Leadership
Learn how to engage in the core tasks and functions of leadership.
Section 1.
Learning How to Be a Community Leader
Section 2.
Developing and Communicating a Vision
Section 3.
Discovering and Creating Possibilities
Section 4.
Understanding People's Needs
Section 5.
Building and Sustaining Commitment
Section 6.
Influencing People
Section 7.
Building and Sustaining Relationships
Section 8.
Learning From and Contributing to Constituents
Section 9.
Making Decisions
Section 10.
Overcoming Setbacks and Adversity
Chapter 15.
Becoming an Effective Manager
Learn how to become an effective manager and supervisor.
Section 1.
Developing a Management Plan
Section 2.
Providing Supervision for Staff and Volunteers
Section 3.
Providing Support for Staff and Volunteers
Section 4.
Promoting Internal Communication
Section 5.
Day-to-Day Maintenance of an Organization
Chapter 16.
Group Facilitation and Problem-Solving
Learn how to conduct meetings and facilitate groups.
Section 1.
Conducting Effective Meetings
Section 2.
Developing Facilitation Skills
Section 3.
Capturing What People Say: Tips for Recording a Meeting
Section 4.
Techniques for Leading Group Discussions
Related Toolkits
Toolkit 6. Building Leadership
Analyzing Community Problems and Designing and Adapting Community Interventions
Information about analyzing community problems to design, choose, and adapt interventions for different cultures and communities.
Chapters
Chapter 17.
Analyzing Community Problems and Solutions
Learn how to analyze problems, think critically, and generate solutions.
Section 1.
An Introduction to the Problem-Solving Process
Section 2.
Thinking Critically
Section 3.
Defining and Analyzing the Problem
Section 4.
Analyzing Root Causes of Problems: The "But Why?" Technique
Section 5.
Addressing Social Determinants of Health and Development
Section 6.
Generating and Choosing Solutions
Section 7.
Putting Your Solution into Practice
Chapter 18.
Deciding Where to Start
Learn how to design community interventions using participatory approaches.
Section 1.
Designing Community Interventions
Section 2.
Participatory Approaches to Planning Community Interventions
Section 3.
Identifying Targets and Agents of Change: Who Can Benefit and Who Can Help
Section 4.
Using Community Sectors to Reach Targets and Agents of Change
Chapter 19.
Choosing and Adapting Community Interventions
Learn how to select promising interventions and adapt them to culture and context consistent with ethical principles.
Section 1.
Criteria for Choosing Promising Practices and Community Interventions
Section 2.
Understanding Risk and Protective Factors: Their Use in Selecting Potential Targets and Promising Strategies for Intervention
Section 3.
Identifying Strategies and Tactics for Reducing Risks
Section 4.
Adapting Community Interventions for Different Cultures and Communities
Section 5.
Ethical Issues in Community Interventions
Section 6.
Promoting the Adoption and Use of Best Practices
Related Toolkits
Toolkit 3. Analyzing Problems and Goals
Toolkit 7. Developing an Intervention
Implementing Promising Community Interventions
Information on illustrative interventions using various strategies for change.
Chapters
Chapter 20.
Providing Information and Enhancing Skills
Learn how to provide information and enhance skills to improve community conditions.
Section 6.
Training for Conflict Resolution
Section 8.
Helping Parents Practice Prevention with Their Children and Teens
Section 9.
Establishing Youth Organizations
Section 10.
Developing a Speaker's Bureau
Section 11.
Implementing a Neighborhood Watch
Chapter 21.
Enhancing Support, Incentives, and Resources
Learn how to enhance support, incentives, and resources to improve community conditions.
Section 2.
Creating and Facilitating Peer Support Groups
Section 8.
Developing a Local Time Dollars Program
Chapter 22.
Youth Mentoring Programs
Learn how to implement youth mentoring programs.
Section 1.
Building Youth Mentoring Programs
Section 2.
Recruiting Mentors for Your Programs
Section 3.
Training Adult Mentors
Section 4.
Recruiting Youth to Your Mentoring Program
Section 5.
Building Youth/Mentor Relationships
Section 6.
Youth Goal Setting
Section 7.
Getting Feedback: Keeping Your Mentoring Program Relevant and Successful
Chapter 23.
Modifying Access, Barriers, and Opportunities
Learn how to modify access, barriers, and opportunities to improve community conditions.
Section 1.
Overview of Tactics for Modifying Access, Barriers, and Opportunities
Section 4.
Extending Opportunities for the Poor
Section 5.
Increasing Access for People with Physical Disabilities
Section 6.
Using Outreach to Increase Access
Chapter 24.
Improving Services
Learn how to enhance services and collaboration to improve community conditions.
Section 1.
Overview of Developing and Improving Community Services
Section 3.
Promoting Coordination, Cooperative Agreements, and Collaborative Agreements Among Agencies
Section 4.
Developing Multisector Collaborations
Section 7.
Developing and Increasing Access to Health and Community Services
Section 8.
Establishing a Peer Education Program
Section 12.
Planning an Adult Literacy Program
Section 13.
Establishing an Adult Literacy Program
Chapter 25.
Changing Policies
Learn how to change policies to improve community conditions.
Section 1.
Changing Policies: An Overview
Section 2.
Promoting Regular Community Assessment, Reporting, and Accountability
Section 3.
Using Tax Incentives to Support Community Health and Development
Section 4.
Supporting Local Ordinances to Modify Access to Unhealthy Products and Practices
Section 5.
Changing Policies to Increase Funding for Community Health and Development Initiatives
Section 6.
Promoting Community-Friendly Policies in Business and Goverment
Section 9.
Changing Policies in Schools
Section 10.
Modifying Policies to Enhance the Quality of Services
Section 11.
Promoting Family-Friendly Policies in Business and Government
Chapter 26.
Changing the Physical and Social Environment
Learn how to change the physical and social environment to improve community conditions.
Section 1.
Overview of Changing the Physical Structure of the Community
Section 2.
Improving the Quality of Housing
Section 3.
Providing Affordable Housing for All
Section 4.
Ensuring Access for People with Disabilities
Section 6.
Improving Parks and Other Community Facilities
Section 7.
Encouraging Historic Preservation
Section 8.
Creating Good Places for Interaction
Section 9.
Protecting Environmental Quality
Section 10.
Establishing Neighborhood Beautification Programs
Section 11.
Conducting Neighborhood Cleanup Programs
Section 12.
Promoting Neighborhood Action
Section 13.
Enhancing the Built Environment through Design
Related Toolkits
Toolkit 7. Developing an Intervention
Toolkit 11. Influencing Policy Development
Cultural Competence and Spirituality in Community Building
Information on understanding culture and diversity, how to strengthen multicultural collaboration, and spirituality and community building
Chapters
Chapter 27.
Working Together for Racial Justice and Inclusion
Learn strategies for working for racial justice and inclusion.
Section 1.
Understanding Culture and Diversity in Building Communities
Section 2.
Building Relationships with People from Different Cultures
Section 3.
Healing from the Effects of Internalized Oppression
Section 4.
Strategies and Activities for Reducing Racial Prejudice and Racism
Section 5.
Learning to be an Ally for People from Diverse Groups and Backgrounds
Section 6.
Creating Opportunities for Members of Groups to Identify Their Similarities, Differences, and Assets
Section 7.
Building Culturally Competent Organizations
Section 8.
Multicultural Collaboration
Section 9.
Transforming Conflicts in Diverse Communities
Section 10.
Understanding Culture, Social Organization, and Leadership to Enhance Engagement
Section 11.
Building Inclusive Communities
Chapter 28.
Spirituality and Community Building
Learn how to build communities of compassion, justice, and other spiritual assets.
Section 1.
Overview: Some Spiritual Assets for Community Building
Section 2.
Being Compassionate
Section 3.
Being Charitable Towards Others
Section 4.
Forgiveness and Reconciliation
Section 5.
Promoting Peace
Section 6.
Spreading Hope
Section 7.
Promoting Hospitality as a Way of Life
Section 8.
Mindfulness and Community Building
Section 9.
Gratitude and Appreciation
Section 10.
Mercy
Chapter 29.
The Arts and Community Building
Learn how to use the arts to celebrate and transform communities.
Related Toolkits
Toolkit 9. Enhancing Cultural Competence
Organizing for Effective Advocacy
Information on advocacy principles, advocacy research, providing education, direct action campaigns, media advocacy, and responding to opposition.
Chapters
Chapter 30.
Principles of Advocacy
Learn how to plan for an advocacy effort, recognize allies, and identify opponents.
Section 1.
Overview: Getting an Advocacy Campaign Off the Ground
Section 2.
Survival Skills for Advocates
Section 3.
Understanding the Issue
Section 4.
Recognizing Allies
Section 5.
Identifying Opponents
Section 6.
Encouraging Involvement of Potential Opponents as Well as Allies
Section 7.
Developing a Plan for Advocacy
Chapter 31.
Conducting Advocacy Research
Learn how to study an issue, public opinion, and opposition as part of conducting advocacy research.
Section 1.
How to Conduct Research: An Overview
Section 2.
Conducting Studies of the Issue
Section 3.
Gathering Data on Public Opinion
Section 4.
Studying the Opposition
Section 5.
Requesting Accountability
Section 6.
Demonstrating Economic Benefit or Harm
Section 7.
Documenting Complaints
Section 8.
Acting as a Watchdog
Section 9.
Organizing Audits of Consumer Services
Section 10.
Conducting Research to Influence Policy
Section 11.
Organizing Study Circles
Chapter 32.
Providing Encouragement and Education
Learn how to reframe the debate and use the advocacy strategy of providing encouragement and education.
Section 2.
Developing a Proposal for Change
Section 3.
Establishing Formal Communications and Requesting Participation
Section 4.
Providing Corrective Feedback
Section 5.
Reframing the Issue
Chapter 33.
Conducting a Direct Action Campaign
Learn how to use direct action tactics including providing personal testimony, educating decision makers, and registering voters.
Section 1.
Writing Letters to Elected Officials
Section 2.
Writing Letters to the Editor
Section 3.
Criticizing Unfavorable Action
Section 4.
Filing a Complaint
Section 5.
Seeking Enforcement of Existing Laws or Policies
Section 6.
Using Personal Testimony
Section 7.
Lobbying Decisionmakers
Section 8.
Establishing Lines of Communication with the Opposition's Traditional Allies
Section 9.
Conducting a Petition Drive
Section 10.
General Rules for Organizing for Legislative Advocacy
Section 11.
Developing and Maintaining Ongoing Relationships with Legislators and their Aides
Section 12.
Registering Voters
Section 13.
Conducting a Public Hearing
Section 14.
Organizing Public Demonstrations
Section 15.
Seeking a Negotiator, Mediator, or Fact-Finder
Section 16.
Initiating Legal Action
Section 17.
Organizing a Boycott
Section 18.
Organizing a Strike
Section 19.
Using Social Media for Digital Advocacy
Section 20.
Advocacy Over and For the Long Term
Chapter 34.
Media Advocacy
Learn how to use media advocacy approaches including creating news stories and changing the media's perspective on community issues.
Section 1.
Working with the Media
Section 2.
Making Friends with the Media
Section 3.
Creating News Stories the Media Wants
Section 4.
Using Paid Advertising
Section 5.
Meeting the Media
Section 6.
Changing the Media's Perspective
Chapter 35.
Responding to Counterattacks
Learn how to recognize opposition tactics and respond to them.
Section 1.
Overview of Opposition Tactics: Recognizing the Ten D's
Section 2.
How to Respond to Opposition Tactics
Related Toolkits
Toolkit 10. Advocating for Change
Evaluating Community Programs and Initiatives
Information on developing a plan for evaluation, evaluation methods, and using evaluation to understand and improve the initiative.
Chapters
Chapter 36.
Introduction to Evaluation
Learn how to develop an evaluation plan, identify stakeholders' interests, and conduct a participatory evaluation.
Section 1.
A Framework for Program Evaluation: A Gateway to Tools
Section 2.
Community-based Participatory Research
Section 3.
Understanding Community Leadership, Evaluators, and Funders: What Are Their Interests?
Section 4.
Choosing Evaluators
Section 5.
Developing an Evaluation Plan
Section 6.
Participatory Evaluation
Chapter 37.
Operations in Evaluating Community Interventions
Learn how to choose evaluation questions, collect and analyze data, and other aspects of evaluating community interventions.
Section 1.
Choosing Questions and Planning the Evaluation
Section 2.
Information Gathering and Synthesis
Section 3.
Data Collection: Designing an Observational System
Section 4.
Selecting an Appropriate Design for the Evaluation
Section 5.
Collecting and Analyzing Data
Section 6.
Gathering and Interpreting Ethnographic Information
Section 7.
Collecting and Using Archival Data
Chapter 38.
Some Methods for Evaluating Comprehensive Community Initiatives
Learn how to monitor progress, conduct surveys, gather community-level indicators, and other methods for evaluating comprehensive community initiatives.
Section 1.
Measuring Success: Evaluating Comprehensive Community Initiatives
Section 2.
Gathering Information: Monitoring Your Progress
Section 3.
Rating Community Goals
Section 4.
Rating Member Satisfaction
Section 5.
Constituent Survey of Outcomes: Ratings of Importance
Section 6.
Reaching Your Goals: The Goal Attainment Report
Section 7.
Behavioral Surveys
Section 8.
Conducting Interviews with Key Participants to Analyze Critical Events
Section 9.
Gathering and Using Community-Level Indicators
Section 10.
Community-Level Indicators: Some Examples
Chapter 39.
Using Evaluation to Understand and Improve the Initiative
Learn how to evaluate community initiatives.
Section 1.
Using an Evaluation System to Answer Key Questions About Your Initiative
Section 2.
Providing Feedback to Improve the Initiative
Section 3.
Refining the Program or Intervention Based on Evaluation Research
Section 4.
Communicating Information to Funders for Support and Accountability
Related Toolkits
Toolkit 12. Evaluating the Initiative
Maintaining Quality and Rewarding Accomplishments
Information on achieving and maintaining quality performance, public reporting, providing incentives, and honoring colleagues and community champions.
Chapters
Chapter 40.
Maintaining Quality Performance
Learn how to assure quality performance and oversight.
Section 1.
Achieving and Maintaining Quality Performance
Section 3.
Obtaining and Using Feedback from Participants
Section 4.
Establishing Oversight Mechanisms
Section 5.
Creating Formal Public Reporting Processes
Chapter 41.
Rewarding Accomplishments
Learn how to reward and honor colleagues and partners.
Section 1.
Arranging Celebrations
Section 2.
Providing Incentives for Staff and Volunteers
Section 3.
Recognizing Goal Attainment
Section 4.
Holding Awards Ceremonies
Section 5.
Honoring Colleagues
Section 6.
Honoring Community Champions
Generating, Managing, and Sustaining Financial Resources
Information on writing grants, preparing an annual budget, and planning for financial sustainability.
Chapters
Chapter 42.
Getting Grants and Financial Resources
Learn how to apply for grants and plan for sustainability.
Section 1.
Developing a Plan for Financial Sustainability
Section 2.
Creating a Business Plan
Section 3.
Developing a Committee to Help with Financial Sustainability
Section 4.
Applying for a Grant: The General Approach
Section 5.
Writing a Grant
Chapter 43.
Managing Finances
Learn how to manage finances of your organization.
Section 1.
Planning and Writing an Annual Budget
Section 2.
Managing Your Money
Section 3.
Handling Accounting
Section 4.
Understanding Nonprofit Status and Tax Exemption
Section 5.
Creating a Financial and Audit Committee
Chapter 44.
Investing in Community Resources
Learn how to use micro-grants, service contracts, and other ways to invest in community partners.
Section 2.
Establishing Micro-grant Programs
Related Toolkits
Toolkit 14. Applying for Grants
Social Marketing and Sustainability of the Initiative
Information on conducting a social marketing effort (promoting awareness, interest, and behavior change), and planning for long-term sustainability.
Chapters
Chapter 45.
Social Marketing of Successful Components of the Initiative
Learn how to use social marketing to make behavior easier and more rewarding.
Section 1.
Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
Section 2.
Conducting a Social Marketing Campaign
Section 3.
Listening to Those Whose Behavior Matters
Section 4.
Segmenting the Market to Reach the Targeted Population
Section 5.
Promoting Awareness and Interest Through Communication
Section 6.
Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and Costs
Section 7.
Supporting and Maintaining Behavior Change
Section 8.
Monitoring Progress and Making Adjustments in the Social Marketing Campaign
Chapter 46.
Planning for Sustainability
Learn how to use different tactics to assure sustainability of your organization or initiative.
Section 1.
Strategies for the Long-Term Sustainability of an Initiative: An Overview
Section 2.
Strategies for Sustaining the Initiative
Section 3.
Promoting Adoption of the Initiative's Mission and Objectives
Section 4.
Attracting Support for Specific Programs
Section 5.
Marketing the Initiative to Secure Financial Support
Section 6.
Sharing Positions and Other Resources
Section 7.
Becoming a Line Item in an Existing Budget
Section 8.
Incorporating Activities/Services in Organizations with a Similar Mission
Section 9.
Obtaining Corporate Resources
Section 10.
Tapping into Existing Personnel Resources
Section 11.
Soliciting Contributions and In-kind Support
Section 12.
Designing and Implementing a Fundraiser
Section 13.
Pursuing Third Party Funding
Section 14.
Developing a Fee-for-Services Structure
Section 15.
Acquiring Public Funding
Section 16.
Securing Endowments and Planned Giving Arrangements
Section 17.
Establishing and Maintaining a Membership Program
Section 18.
Developing and Marketing Products
Related Toolkits
Toolkit 13. Implementing Social Marketing
Toolkit 16. Sustaining the Work or Initiative
